- Online Store -
80-120k Daily Sales
For Home Appliance Online Store
Case Study: Boosting Online Sales for a Home Appliance Client in Egypt
Client Field: Home Appliances
Target Audience: People Living in Egypt
Timeline: May 2024 - Present
Target: Increase online sales of home appliances
The Challenge
Our client, a prominent home appliance company in Egypt, aimed to significantly boost their online sales. The challenge was to build effective upsell and cross-sell funnels, particularly in a market where most social media platforms were relatively new to their strategy. Additionally, the daily fluctuations in home appliance prices created uncertainty, making it difficult to maintain consistent sales performance.
The Obstacles We Faced
- New Social Media Platforms: The client was new to utilizing social media platforms for upselling and cross-selling, making it essential to quickly learn and adapt.
- Price Fluctuations: The volatility of home appliance prices in Egypt presented a challenge in creating stable and attractive offers for potential buyers.
Our Process
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To overcome these challenges, DigitalSquad implemented a strategic approach focused on maximizing the effectiveness of each campaign while managing the complexities of price fluctuations:
- Weekly Offer Scheduling: We scheduled a unique offer each week, ensuring that price tags were clearly visible on each item. This approach helped build customer trust and urgency, encouraging timely purchases.
- Attractive Product Imagery: High-quality, visually appealing images were used to highlight the products, making the offers more enticing and increasing the likelihood of conversions.
- Campaign Farming and Scaling: We launched multiple campaigns to test which products and offers resonated most with the audience. By identifying the winning campaigns, we were able to gradually scale them up, optimizing performance and driving sales growth.
Results Speak Louder:
Our methodical and data-driven approach resulted in impressive outcomes:
- Daily Sales: The client achieved daily sales ranging from EGP 80,000 to EGP 130,000 on average, a significant boost that demonstrated the effectiveness of our strategy.
- Optimized Sales Funnel: The successful implementation of upsell and cross-sell funnels on new social media platforms proved to be a key factor in driving sales growth, even in the face of price fluctuations.
Summary:
This case study showcases how a well-planned and adaptable strategy can overcome market challenges and lead to substantial growth in online sales. DigitalSquad’s ability to quickly farm winning campaigns and scale them effectively allowed the client to achieve their sales targets, setting a strong foundation for continued success.
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